GE Energy Financial Services wanted to have an open season bidding process that would be subject to approval by the Federal Energy Regulatory Commission (FERC) in order to use market rates and to raise sufficient funding to install new variable frequency transformer (VFT) technology, which would increase electricity transmission capacity from New Jersey to New York City. As the Auction Manager, CRA developed and implemented the open season process. This included product design, document preparation, auction design and rules, a bidder information session, bidder qualification, a public information Website, marketing and promotion, customized bidding software, and hosting the mock and real auctions. The auction sold the entire capacity available at a price that satisfied revenue requirements. FERC approved the open season.